New! Executive Advisor Announcement: Doug Paul

In this series, we’ll be highlighting top leaders and thinkers in the industry that are part of Optimity’s advisory board. Read on to learn more about their perspective on our industry and the expertise and knowledge that they’ll be bringing to Optimity.

Doug Paul

Optimity is excited to announce Doug Paul as our newest advisor working with the leadership team to continue the rollout of our innovative solutions in the insurance sectors.

Doug developed and implemented the first National Account Distribution contract in Canada. Having co-founded Apexa, an industry-standard compliance workbench and he was an early pioneer in MGA channel development. He is the creator and marketer of the “Big Stick Bologna character” on Maple Leaf Wax Bologna, a marketing initiative to reinvigorate an aged brand with a new generation. Over the last 3 decades, he has been a consistent force of modernization and commercialization of big ideas in the insurance industry.

Q. Where do you see the industry going?

I believe consumer engagement is vital to customer experience, brand, and business success. Don’t sell to your customers – instead meet their needs by providing timely solutions to the challenges they identify.

Q. Why are you working with Optimity?

To connect the opportunity of health and well-being consumer engagement with financial services companies, and help them understand how to monetize and optimize.

Q. What expertise are you bringing to Optimity?

I will be bringing distribution and sales channel experience combined with key relationships within the insurance ecosystem. Considering this, I have a deep understanding of interactions between Carriers, Distributors, Advisors, and Consumers. This perfectly brings together my ability to advise on aligning customer, employee, and partner engagement.

Q. Favourite thing about working with Optimity and the ecosystem?

I believe deeply in the value of life insurance to individuals. It is an industry that is steeped in societal benefit and to combine this with the consumers health and well-being is a natural fit.

At Optimity, Doug will be advising on distribution strategies, channels, and ecosystems that support our carrier solutions at scale. If you are interested in partnerships and collaborations with Optimity, feel free to reach out to Doug at or our solutions team at

For additional information, visit

About Optimity

Optimity is a mission-driven technology company that uses evidence-based behavioural science and gamification to improve population health. The company’s health and wellness solutions for enterprise and consumer markets are developed by leading health experts and backed by more than 30 years of behavioural science research.

Optimity Enterprise, the company’s B2B solution, engages large populations in staying healthy and live longer. It is used by employers and insurance companies in Canada, the U.S. and Japan to drive better health outcomes and longevity for employees and policyholders. The Optimity consumer app (formerly Carrot Rewards) rewards users for walking and completing short educational quizzes focused on the body, mind, and finances. Optimity partners with popular consumer loyalty brands, enabling points (gems) earned in its enterprise and consumer apps to be redeemed towards grocery, travel, and lifestyle rewards. With a reach of over one million Canadians, Optimity is the most popular and trusted health rewards program in the country.

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